EMAIL MARKETERS MAKE MORE MONEY THAN SOCIAL MARKETERS.
Email Marketing generates $42 for every $1 spent on a campaign
Yep, you read that right. As outlined in Forbes®, “There is one marketing method that has maintained its claim to fame. Email marketing still promises to deliver the highest ROI of all marketing channels - $42 back for every dollar you spend.” You would be hard-pressed to achieve those returns with many other marketing channels.
Why email marketing?
WE LOVE EMAIL MARKETING - YET SO MANY PEOPLE HATE IT - SO WHAT IF WE SHOWED YOU AN EASIER WAY.
Email marketing always sounds good. But then, you take a deeper look in to what's needed for it to be successful.
It requires a list, a great offer for people to opt in to, automation and then finally the consistency of writing a weekly or bi-weekly email to that list to generate sales today, tomorrow and in the future.
Which isn't easy. That requires technical ability, salesmanship, copywriting skills, some graphic design... and not forgetting the consistency needed to send out those weekly emails.
"But but but", you might be thinking. We said we knew an easier way? Everything mentioned so far sounds hard. Even for successful business owners to get right.
Well, before we get to the easier way of doing things, let's discuss the truth of the matter. The act of doing many of these things isn't too hard. Building an optin page - especially with all the great software available today - isn't too bad. Worst case you could outsource for a few hundred quid.
Instead, it is the thinking that is required that causes the issue.
EMAIL MARKETING WORKS BEST WORKING SMARTER NOT HARDER. LET ME SHOW YOU HOW.
How to create the smartest email campaign you've ever made.
Some examples of content considered evergreen are “How To” Guides. Guides on “How to Tie Your Shoes” or “How to Plant a Rose Bush,” for example, probably won't change over the next 50 years.
Evergreen content is content that persists over time, that is, it doesn't have an expiration date and can't become obsolete. This type of content will have the same value for users today or in a year.
Write your 30 day email sequence in just 90 minutes.
We're only offering this training for a short period! Liz will kick things off with the "why" of email marketing and then co-founder of Easy Peasy Business®, Danny Clarke, will show you "how" to write your 30 day email campaign, from concept to launch! At the end we'll do a Q+A to answer your biggest questions surrounding email campaigns and Easy Peasy!
Meet Your Hosts
We are experts at making online marketing simple. We love nothing more than helping our clients to have that aha! moment as they discover what's been holding their business back.
Our clients list is a who's who of Coaches, Course Creators, Agencies and Marketers across the UK and North America. When we are not working, you'll find us either snuggled on the sofa watching Netflix or taking our 3 kids on adventures around the world.