A welcoming place for our customers is necessary to stand out in digital marketing.
Just imagine walking in a crowded city surrounded by many shops.
These shops are architecturally designed to attract customers.
Which shop are you going to check first?
Right, the most visually appealing shop and a place that has everything you need.
In the digital world, Landing pages and websites serve as a place where you can showcase your product and services.
If you’re new to the concept of landing pages or wondering how to create one, you’re in the right place.
In this blog, we’ll explore what landing pages are, distinguish them from websites, and answer whether you can have both a landing page and a website.
You might have heard about landing pages that help entrepreneurs increase their conversion.
Do landing pages really increase conversion?
The answer is “YES”
However, you need to learn how to make them a high-converting one.
Keep on reading so that you will learn how to build a landing page that converts.
So, let’s get started!
What is a Landing Page?
A landing page is an independent web page crafted to captivate your audience’s interest and encourage them to take action.
It is an essential tool for businesses looking to convert online visitors into valuable customers.
Landing pages are focused on a single objective.
This is why the most successful landing pages can attain 10-15% conversion rates.
How can landing pages do that?
They eliminate distractions and provide only the information necessary to encourage the desired action.
Unlike websites, landing pages usually have minimal navigation options, preventing visitors from wandering off.
What is the Difference Between a Landing Page and a Website?
One common misconception is that landing pages and websites are the same.
Landing pages and websites serve different purposes.
So, it’s safe to say that website and landing pages are different.
A landing page is an individual page that can be used for specific purposes.
It has a clear and persuasive call to action.
This is one of the reasons why a strong and effective call to action is very important when you want to build a landing page that converts.
That action could be anything from getting users to buy from your online shop, sign up for your emails, or do other things
They have minimal distractions and are often used in marketing campaigns.
On the other hand, websites are online platforms with multiple pages.
They provide information about a business, and its products or services, and serve various functions.
E-commerce and other online shops use websites to sell their products.
On websites, you can read blogs and contact information for the business.
Is it okay to have both a website and a landing page?
In a nutshell, landing pages are like the front door of a store.
They lead visitors directly to a specific product or service.
While websites are the entire store, offering a wide range of products and information.
How to build a Landing Page that converts?
Creating a landing page is a piece of cake.
There are many tools today that offer drag-and-drop functionalities that can help you create a landing page easily.
However, a landing page that increases your conversion must be crafted carefully.
So, here are some tips on how you can build a landing page that converts and will double your customer acquisition.
Tip 1: Know the purpose of your landing page.
Craft your landing page based on the demographic of your target audience.
The colour must reflect your brand and choose the pictures that are relevant to your products or services.
Plan the elements that you are going to use according to your purpose.
Remember that the purpose of your landing page design is to attract your target customers.
Tip 2: Create a headline that has a strong hook!
The goal is the attention of your potential customers.
A compelling headline and a strong hook serve as powerful tools to get the reader’s attention and persuade them to check the next stage of your landing page.
A strong headline should be clear, simple and specific.
You can put a simple reason why your target audience should take immediate action.
A good headline with a strong hook is one of the most important elements to build a landing page that converts.
Tip 3: Relatable and Persuasive content is better!
Know your audience well and mention their pain points.
Your audience might be sceptical by the time they access your landing page.
So, turn their doubts to trust.
Define their problems clearly and let them know that your product or services is the best solution for their problem.
Yes, you need to make sure that your content is relatable to make it persuasive.
Let your target audience know that you know their problem well and you understand them deeply.
All of us need empathy.
Your customers will feel valued the moment you empathise with them.
And you know what happens next when you let your customers know that you understand them.
They will trust your business.
“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you”
– Zig Ziglar.
4. Simple and Clear Landing page design is important.
If you want to create a landing page with a visually appealing design, then go ahead!
It won’t affect the conversion rate of your landing page.
So, why do you need to make your landing page simple and clear?
Make it simple and clear that your call to action is visible and easy to understand.
It’s how you craft the important elements that really matter.
And of course!
You can use different marketing techniques and strategies in building your landing page.
Have you read our other blog about the marketing funnel?
You better read it to understand how marketing stages work.
So, what’s the most important thing in building your landing page?
As mentioned above, a landing page that has visually appealing design or simple designs won’t matter as long as it complements your brand.
However, your goal is to build a landing page that converts and is not for display purposes only.
If you can make it attractive and easy to understand, that’s the way to go!
Lastly, ensure that your CTA button stands out.
Tips 5: Don’t forget to include forms.
You can use forms to catch the contact details of your leads and use survey forms to qualify them.
Using the forms, you can also collect data on their preferences, needs, and interests, which can help you tailor your products, services, or content to better meet their expectations.
If you want to increase your lead generation, nurture your leads and increase your conversion, don’t forget your forms!
Remember that it’s also your way to understand your target market better.
Tips 6: Your landing page must work well on mobile phones.
92.3% of internet users access the internet using a mobile phone.
A mobile-optimized landing page ensures a smooth and user-friendly experience, reducing bounce rates and increasing engagement.
Nobody wants to visit a landing page that goes all blank or messy when you open it.
Again, most of your target customers access landing pages on mobile devices, so make sure your page is mobile-responsive.
Imagine someone saw your ads, clicked it and routed to your landing page.
With your mobile-friendly landing page, they can clearly see the value of your product.
So, what’s next?
Your leads become a customer.
Tip 7: Integrate CRM to increase your landing page conversion.
In building a landing page that converts, CRM integration is very important.
CRM systems are designed to capture, store, and efficiently manage leads.
By integrating CRM into your landing page, you can automatically gather and organise leads that originate from your landing page forms.
CRM facilitates the establishment of automated workflows triggered by specific actions or events on your landing pages.
For example, you can set up automatic email series, notifications, or tasks that come after user actions.
This ensures that you engage with potential customers quickly and effectively.
To sum it up, you can manage your business without feeling overwhelmed or exhausted.
You can generate more leads even while you’re asleep.
Just like Easy Peasy Funnels.
It is a comprehensive marketing solution software that empowers you to build your landing page and automate it using CRM.
Now, there are numerous marketing software options available in the market.
When we say “comprehensive marketing solution,” we mean it.
Easy Peasy Funnels has a lot of built-in features that you wish to have in one single platform.
Yes, it has a drag-and-drop landing page builder, too.
Build your landing page that converts in just a minute!
Also, Easy Peasy Funnels enables you to create websites, develop appointment and survey forms, design email templates, manage your contact list, automate your sales pipeline, and much more.
Are you eager to learn how to build a landing page that converts with Easy Peasy Funnels?
Simply click this link here.
Landing pages are a really useful tool in the world of online marketing.
By understanding what they’re for, how they’re different from websites, and using the best methods when you make them, you can make the most of them to improve your online marketing.
And don’t forget, you don’t have to pick between a landing page and a website.
You can have both and use them cleverly to reach your goals.
Start making your landing pages today and see your online results get better!