UK’s advertising expenditure in 2022 rose by about 9% to £34.77 billion.
The answer to why business owners are eager to spend more money on marketing is crystal clear!
Their primary goals are to bring in more clients and stay ahead of the competition.
So, entrepreneurs allocate enough budget to show that they can provide unbeatable value to their clients or customers.
It’s all about impressing and satisfying their target audience!
The one who can create compelling deals is the ultimate winner of the game!
This gives rise to the amazing marketing tool that helps business owners manage their services, loyal customers, and prospects.
No one can deny that these marketing tool innovations can absolutely help your Business.
In today’s blog post, you will discover how accomplished entrepreneurs retain loyal customers and draw in new ones.
To be frank, there are numerous methods to achieve this.
However, let’s concentrate on effectively managing your contacts for your potential and current customers.
You’re here because you want to understand how contact management and customer relationship management can positively impact your Business.
This article is tailor-made for you!
Furthermore, you’ll grasp the simplest strategy to implement these tools for your Business.
What’s the difference between contact management and CRM?
As stated earlier, this blog will explore contact management and Customer Relationship Management (CRM).
For maximum clarity, let’s take a simplified approach to understanding the differences between contact management and Customer Relationship Management (CRM).
There exists a significant differentiation between the Contact and customer relationship management systems.
At times, they can cause confusion as they both revolve around the same purpose of aiding businesses in managing and organizing customer information.
So, let’s explore this simplified explanation of the primary function of the Contact Management System and CRM.
Contact Management System
Every entrepreneur desires to manage contacts in an organized manner effectively.
The software tool helps individuals and organizations efficiently organize and track their contacts.
Without a doubt, it’s evident from its name.
It allows users to store contact information in one central location, such as names, addresses, phone numbers, and emails.
Features like contact grouping and search capabilities enable easy management and access to contact details.
Customer Relationship Management (CRM)
It is a business strategy and software system for managing and nurturing customer relationships throughout their journey, from acquisition to retention.
CRM’s primary objective is improving customer experience and fostering enduring relationships.
It empowers businesses to personalize interactions, execute targeted marketing campaigns, deliver efficient customer service, and uncover cross-selling or upselling possibilities.
Additionally, CRM systems promote collaboration among departments like sales, marketing, and customer support by sharing customer data.
Well, just in case you’re still confused about their differences.
CRM systems have a broader focus, offering advanced features for managing customer relationships, sales, marketing, and customer service.
They integrate with other tools and support business processes.
On the other hand, contact management systems focus on organizing contact information and lack CRM systems’ extensive functionalities and integration capabilities.
Why is contact management important for your Business?
Say goodbye to the old days when businesses used to keep their contact information stored in emails and spreadsheets.
Things have changed for the better!
The implementation of a contact management system can have a profoundly advantageous effect on your Business.
Explore these five advantages that contact management can offer to your Business.
- Ensures that the right people can be easily reached when needed. Contact management allows businesses to organize and maintain a comprehensive database of their contacts, including customers, clients, vendors, partners, and employees.
- It is often integrated with CRM software. It helps businesses manage and nurture customer relationships by tracking interactions, purchase history, preferences, and other relevant data.
- It facilitates targeted marketing campaigns for specific customer groups. It is essential for sales and marketing because it enables businesses to segment contacts based on criteria like demographics, purchase behavior, or industry.
- The contact management system facilitates collaboration among team members by providing shared access to contact information.
- It often includes reporting and analytics features that provide valuable insights into customer behavior, sales trends, and marketing campaign performance.
Why is CRM integrated into the Contact Management System?
The contact management system is already the optimal choice for businesses.
No doubt about it! Just imagine the incredible convenience of combining contact management and CRM in a single platform.
Integrating CRM (Customer Relationship Management) with your contact management system brings several benefits.
It lets you gather and analyze valuable customer data, such as purchase history, preferences, and interactions.
It helps streamline various business processes.
It allows you to centralize customer information, automate tasks, and create workflows, resulting in increased efficiency and productivity.
It helps track leads, manage sales pipelines, and optimize marketing strategies, leading to improved sales conversion rates and higher revenue generation.
Integrating CRM into your contact management system empowers your team to deliver personalized and timely communication, resolve issues promptly, and nurture long-term customer relationships.
Lastly, it enables different departments to access and update customer information, ensuring consistent and unified communication across the organization.
CRM is a must-have for any organization, particularly those offering online shopping services.
As previously mentioned, CRM has a broad scope.
If you want to learn more about CRM(insert link), please check out the other blogs.
You’ll be amazed by the advantages CRM can bring to your Business.
Just a friendly reminder.
The benefits you’ve learned so far are just a fraction of what integrating CRM into your contact management system can offer.
Now, you might be wondering if integrating CRM into the contact management system is a challenging task.
Well, manual integration would indeed require extensive technological knowledge.
However, that’s the least of your worries because the market provides a variety of choices.
Technically speaking, it’s not overly difficult to select the right tool if you’re willing to invest some time.
Maybe around 24 to 48 hours, searching for a tool that meets your requirements.
However, you are reading this blog because you want to save your time.
So, the following paragraph will give you the shortcuts that you are looking for.
Which Contact Management tool is the best?
The majority of contact management software includes built-in CRM functionality.
The real question is, which software is the excellent choice for your Business?
To assist you in making a quick decision, take into account these essential features when selecting the best tool.
- Store and manage contact information.
- Categorize and group contacts.
- Quickly find specific contacts.
- Import and export contacts.
- Identify and merge duplicate contacts.
- Track interactions and activities.
- Integrate with email and communication platforms.
- Assign tasks and set reminders.
- Add notes and attach files to contact records.
- Generate reports and gain insights.
- Integrate with CRM, marketing tools, etc.
A marketing tool like Easy Peasy Funnel is fully equipped with these essential features.
However, this tool has evolved into the most advanced contact management tool that you could hope for.
Easy Peasy Funnels offers a contact Smart Lists, which is truly unique and cannot be found in any other software.
Smart Lists empower you to have complete control over your contacts.
You can add various details such as address, birthdate, email address, and customized lists.
And the most exciting part?
You have the freedom to customize your filters based on your own preferences!
I can sense your amazement right now.
With Smartlist, you can dive into a world of “filter after filter” functionality.
What does that mean?
It means you can apply additional filters on top of the ones you’ve already set.
Want to find out which contacts have birthdays coming up this month or year?
Easy Peasy Funnels has got you covered!
Absolutely! You can perform specific filtering and carry out bulk actions with ease!
But wait, there’s more to these amazing features.
With Easy Peasy Funnels‘ contact smart lists, you can even filter your contacts based on their pipeline status.
That means you have the power to sort your contacts according to where they stand in your pipeline.
And for all the entrepreneurs out there, this is the perfect tool for you.
It allows you to filter your contact information by column, so you can choose to display only the name, contact details, and birthdays while hiding the rest.
Yes, you heard it right! You have the flexibility to customize the view according to your preferences.
I’m sure you’re eager to learn more about this fantastic feature.