How To Build A Great Lead Capture Form?

If your website is not getting enough leads for your business, you need a great lead capture form.

Are you looking for any recommendations on how to utilize your landing page and websites to generate more leads? 

Yes, simply having a website or landing page isn’t enough to get leads. 

They should include pop-up forms or survey forms to work effectively.

These forms are what we call a lead capture form.

In fact, around 74% of companies use lead capture forms to gather potential leads.

If you want to know how to start generating leads for your business using your landing page and websites, this blog is perfect for you. 

We’ll answer your questions and equip you with knowledge on how to build a great lead capture form. 

Let’s explore what should be included in a lead capture form, what are the types of lead capture forms, and the benefits of using lead capture forms. 

What is a lead capture form?

A lead capture form is a web-based form designed to collect essential information from potential customers. 

Lead capture forms act as the initial point of contact between your business and your potential customers. 

However, asking for contact information can be sometimes challenging. 

Your prospects can be sceptical when it comes to giving their contact information to anyone. 

So, what do you need to do to get the contact information of your prospects? 

The answer is,

Offer valuable resources in exchange for their contact information. 

This is what we call a lead magnet. 

When someone fills out a form on your website, they give you their contact information like their name, email, and sometimes phone number. 

This information is saved in a database, making a list of potential customers for your business.

What Should Be Included in a Lead Capture Form?

You don’t have to make a complex lead capture form.

Keep it simple and clear.

When making lead capture forms, remember that you’ll also use them to check if someone is a good lead.

As a rule of thumb, make a form that’s both balanced and useful.

Collect the right amount of information to check leads without confusing your website visitors.

Here are some tips to do that effectively:

#1 Keep it simple. 

Ask simple questions like name and email address. 

Stop asking for unnecessary information. 

But hey, does it mean that you can’t ask for additional information? 

Well, let’s suppose that you are generating and qualifying leads for your restaurant business. 

Of course, it would be useful if you could ask for additional information such as food allergies and food preferences. 

But again, make it clear and simple. 

#2 Clearly explain what the user will receive in exchange for filling out the form.

Transparency is key to building trust.

Sharing personal information with anyone can make people feel sceptical.

This is the reason why professional marketers use lead magnets. 

It’s a valuable offer that you can give in exchange for your prospect’s contact information. 

It’s easy to give something when we receive something. 

According to the renowned author Robert Cialdini in his book Influence: The Psychology of Persuasion. Humans are hardwired to want to return favours, pay back debts, and treat others as they have been treated. In essence, we prefer to say yes. 

This explains why offering some valuable resources has a relevant impact in getting the information of our prospects. 

#3 Use Opt-In Checkbox

Include an opt-in checkbox for email subscriptions. 

This is the part where you can ask your prospects if they want to receive a notification about your offers and promotions. 

Also, always ask permission before sending marketing emails.

This will help you increase your email open rates and of course, increase conversion. 

You can do that by integrating an opt-in checkbox into your lead capture form. 

#4 Use CTA (call-to-action) for your submit button.

CTA provides clear and concise direction to the user about what action they should take next. 

Without a well-defined CTA, users may be unsure about what happens next. 

Instead of just using the word “submit”, use “claim offer or book an appointment” instead. 

Again, make sure the submit button is prominently displayed and labelled with an action-oriented phrase. 

How to Create a Lead Capture Form?

Creating an effective lead capture form is important to increase your website and landing page conversion.  

There are a lot of things to consider but let’s point out the most important thing to consider. 

  • Identify your ideal customer and tailor your lead capture form.
  • Craft an irresistible offer. 
  • Use a clean and simple lead capture form.
  • Position the lead capture form prominently on the page.
  • Craft your lead qualifying questions well. 

Just a friendly reminder, your business has a unique offer.

So, it’s vital to customize your lead capture form to the information that you want to gather. 

What are the benefits of Lead Capture Forms?

Collecting user information allows you to create a list of potential customers interested in your products or services.

You can use this information to nurture leads through targeted email marketing campaigns.

Lead capture forms provide a structured way to convert website visitors into prospects and from prospects to qualified leads. 

Once you have qualified leads, you can perfectly pitch your offer and convert your leads into a customer.

By gathering data, you can personalize marketing efforts, increasing relevance and engagement.

That’s right!

Lead capture forms will not just help you with lead generation, it will also boost your conversion.

What are the different types of Lead Capture Forms?

1. Pop-up Forms

This is the most common lead capture form.

Can appear as overlays on a website page, often triggered by specific user actions or timed delays.


This is the form that will automatically pop up when you stay at the website page or landing page for an extended time. 

2. Embedded/Standalone Forms

This is integrated directly into a webpage’s content, typically placed within blog posts or landing pages.

You can also use this type of lead capture form for your social media content marketing. 

Just simply copy the link and post it along with your ad copies.

3. Lead Capture Page 

You might confuse this with a sales page or landing page. 

In general, you can still call this a landing page. 

Yes, this is not just a form. 

So technically, you can add more elements that you have in your lead capture forms.

Just remember this. 

The purpose of this landing page is to capture the contact information of your prospects and qualify them and not to sell. 

How to automate lead capture form or page?

Imagine automating your lead capture page or form to automatically send a personalised message to your prospects. 


It is possible to generate and qualify leads even when you’re asleep. 

Yes, your business is up 24/7. 

You can do this by integrating CRM into your website or landing pages. 

Take a look at Easy Peasy Funnels.

It is equipped with a CRM that gives us the chance to enjoy our life while managing our business.

So, what happens to the prospects’ contact information?

Once your prospects enter their contact information, our contact management system will register them to our database. 

Plus, we can segment our leads using the smart listing. 

This will give us the chance to send personalised emails to appropriate leads. 

Not only that.

It allows us to take care of our less promising leads and turn them into customers.

Can that really happen?


You must be interested to know more about Easy Peasy Funnels. 

So, click here and start scaling your business. 

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