A social media planner is a vital part of your marketing strategy.
If you are a business owner and planning to leverage the power of social media, you probably want to consider how to create a social media planner for your content marketing.
Making a well-structured plan always produces a good result!
Of course, it has a lot of advantages!
In this blog, you will learn about social media planning, what it should include, essential tips, and why it’s crucial for your success.
While there are a lot of tools to choose from, we’ll take a closer look at which is the best social media planner tool for your business.
What is a Social Media Planner?
A social media planner is a strategic tool that helps you manage and organize your social media activities.
It serves as a roadmap for your online presence, ensuring that you consistently engage with your audience, post relevant and strategic content, and achieve your social media goals.
Social Media planning involves the strategic planning, scheduling, and coordination of social media content to achieve specific goals.
So, what are your goals for your social media marketing?
Every business has its priorities and goals, it could be brand awareness, engaging with an audience, driving website traffic, or generating leads and sales.
To sum it up, every business aims to increase its sales through social media marketing.
What Should a Social Media Planner Include?
1. Content Calendar
A content calendar is the backbone of any social media planner.
It outlines what you will post and when you will post it.
You are right!
It should include the posting date, content ideas, and the platforms you’ll use.
So, Why do you need a content calendar?
You see, having a content calendar is like having a map for your content journey.
It’s all about keeping things steady and consistent.
This calendar helps you plan what you’re going to say and when, so your audience knows when to expect your messages.
Content Calendar helps you to be prepared and ready.
Plus, it lets you mix things up a bit, offering your audience a variety of content to enjoy.
It’s a time-saver, too, letting you do the work in advance, so you can spend more time on other important stuff.
Most importantly, it keeps you on track with your goals, making sure every piece of content serves a purpose, whether it’s to get more visitors, make more friends, or simply share your knowledge.
2. Goals and Objectives
Clearly define your social media goals.
Do you want to increase brand awareness, drive website traffic, or boost sales?
Your planner should align with these objectives.
You know, having clear goals and objectives in your social media planner is absolutely important.
Remember this, you need to know where you’re heading, or you’ll just drift aimlessly.
When you have specific goals, like increasing brand awareness or boosting sales, it gives your social media efforts a real sense of purpose.
You need to know exactly what you’re aiming for.
Plus, it helps you measure your progress and see if you’re actually getting closer to your destination.
So, having clear goals and objectives helps you stay focused and achieve the results you want.
3. Audience Research
This is important in your social media planning.
Through research, you will know what your audience likes and dislikes.
It helps you create content that really speaks to them.
You see, tailoring your content to your audience’s preferences is like sending a birthday card with their name on it – it shows you care.
Plus, it boosts engagement.
So, audience research is the key that unlocks the door to meaningful connections and successful social media strategies.
It’s all about knowing your audience, making your content resonate and your social media game strong.
4. Posting Schedule
Having a posting schedule in your social media planner is essential, no doubt about it.
Without it, your social media presence can become chaotic.
But with a posting schedule, you can maintain order and consistency.
Your audience knows when to expect your content.
Moreover, this consistency helps build trust.
5. Content Types
Including different types of content in your social media planner is important.
Why?
With varied content types, such as text, images, videos, and stories, you can engage your audience in different ways.
Plus, it helps align your content with your brand’s identity, ensuring it stays true to who you are.
Which type of content should you use?
It depends on your purpose and platform that you would like to leverage for your business.
The most important is to use the content variety strategically.
Why is a Social Media Planner Important?
Planning is essential because it’s like having a roadmap that guides you towards your desired destination.
When you plan, you set clear objectives and create a structured path to achieve them.
Without planning, you risk wandering aimlessly and making haphazard decisions.
Planning helps you make efficient use of your resources, whether it’s time, money, or effort.
For clarity, check these benefits that you can get from having a social media planner.
1. Efficiency
By providing a structured approach to content scheduling and publication, it enables individuals and businesses to save time and streamline their social media activities.
With a planner, users can map out their posts, captions, and visuals in advance, ensuring a consistent and well-thought-out online presence.
This not only helps maintain a steady flow of content but also allows for better strategic planning, such as aligning posts with specific events or marketing campaigns.
Moreover, social media planners often come with analytics tools, enabling users to track the performance of their posts and adjust their strategies accordingly.
2. Consistency
John Li, co-founder of Fig Loans, emphasizes the significance of considering frequency.
According to him, social media planner aim to maintain a consistent social media presence and use a calendar to strategically adjust the volume of posts to align with seasonal fluctuations in their business.
A social media planner plays an important role in enhancing consistency across one’s online presence.
It helps individuals and businesses uphold a uniform and reliable posting schedule.
With a planner, content can be meticulously scheduled in advance, ensuring that posts are distributed regularly and without interruptions.
3. Better Content
When you know what you’re going to post in advance, you can take your time to write interesting captions and pick good pictures.
That’s right!
This planning ensures that your content is consistent with your brand and what you want to say.
It also means you can mix up your posts, so it’s not just about selling things but also sharing useful information.
4. Goal Achievement
Of course! A social media planner can be a big help in reaching your goals.
It’s like having a map for your social media journey.
With a planner, you can decide what you want to achieve and set a plan to get there.
For example, if your goal is to get more customers, you can plan posts that promote your products or services.
You can also track how well your posts are doing, so if you’re not getting closer to your goal, you can change your plan.
What is the best marketing tool that has a social media planner?
Easy Peasy Funnels’ Social Planner tool is a handy way for agencies to manage their social media content.
It’s a valuable tool for businesses or agencies seeking to streamline their social media efforts and reach their audience effectively.
It works by letting users schedule posts across various platforms, including Instagram, Facebook, Twitter, LinkedIn, TikTok, and Google My Business, all from one central dashboard.
That’s amazing!
This simplifies the process, making it much easier to plan and schedule posts.
Right!
Instead of constantly logging in and out of different accounts and trying to remember numerous login details, users can upload images or videos, write captions, and select the platform they want to post on, all in one place.
This inclusive approach means that businesses and agencies can efficiently manage their social media content across different platforms, ensuring a consistent and well-organized online presence.
Would you like to give it a try and escape from the hassle of using different platforms for your digital marketing?
You can try Easy Peasy Funnels here.
