Is Instagram creator marketplace worth it for businesses in the UK?

Instagram has released its new feature to help business owners, but is Instagram creator marketplace really worth it?

It’s an amazing feature.

Navigating the crowded digital space is a challenge for any business owner. 

The key to standing out? 

Learn the Instagram Creators Marketplace feature.


 It’s a tool that could change how you approach digital marketing. 

Why is this blog worth your time? 

Because understanding this tool that you can use for brand partnership opportunities  could help you engage with your audience more effectively and grow your business.

What is the worth of Instagram Creator Marketplace for businesses?

This amazing platform helps businesses find the perfect influencers and lets creators connect with brands for exciting partnerships. 

69% of consumers trust influencers’ recommendations. This is one of the reasons why business owners have used influencers marketing.

With the help of this Instagram feature, brands can quickly find influencers that match their style and goals. 

Brands can look through a  list of creators, using filters like interests, location, and who their audience is. 

Looking for a food enthusiast with lots of followers in the United Kingdom?

Need a travel writer who takes stunning photos? 

No problem! You can use the creator marketplace for that.

You’ll also have ways to chat with potential partners and keep track of your campaign plans.

The picture shows instagram because our topic talks about if Instagram creator marketplace worth it for business.

How set-up and make Instagram Creator Marketplace worth for your business?

1. Set Clear Goals

It’s very important  to know what you want to achieve with your campaign. 

Goals can vary from increasing brand awareness to driving sales or reaching new audiences. 

For instance, if a bakery wants to promote its new range of vegan cakes, the goal would be to increase awareness and sales within the vegan community. 

By setting clear objectives, you can tailor your search for creators who align with your aims.

2. Utilise the Marketplace’s Filters

The Marketplace offers filters to help narrow down your search for the right creators. 

These include audience demographics (age, location, gender), interests, brand affinity, and content style. 

For example, a fitness brand looking to promote women’s workout gear would use filters to find creators with a predominantly female audience interested in fitness and wellness.

3. Prioritise Engagement Over Follower Count   

Engagement rate (likes, comments, shares) is often a more reliable indicator of a creator’s influence than the number of followers. 

A creator with a smaller, but highly engaged audience can have a greater impact. 

For example, a local coffee shop might partner with a local influencer who has a smaller following but high engagement rates to promote their new coffee blend.

4. Craft a Clear Project Brief

Your initial outreach to creators should include detailed information about the campaign objectives, target audience, types of posts required, timeline, and budget. 

This helps ensure both parties are on the same page. 

As an example, a tech company launching a new app might ask creators for a series of Instagram Stories demonstrating the app’s features, specifying the timeline for posting and the budget for the campaign.

5. Build Genuine Relationships   

The Marketplace should be viewed as a platform for developing long-term partnerships with creators, not just one-off transactions. 

Look for creators who resonate with your brand values and can become advocates for your brand. 

A sustainable fashion brand would benefit from partnering with creators who are passionate about sustainability and can authentically promote the brand’s eco-friendly products over time.

a picture of influencer for instagram creator marketplace

How to set-up and access the instagram creator marketplace?

To set up Instagram Creator Marketplace successfully and assess its worth for your business, your business first needs an Instagram Business Account.

Absolutely! This is different from a personal account and is designed for businesses to access special features.

If you don’t have one, you can easily switch your current account or create a new one directly on Instagram.

Next up, you’ll need access to Meta Business Suite.

This is a dashboard where you manage your business activities across Facebook and Instagram.

It’s essential for using the Creator Marketplace. If you haven’t used it before, you can sign up or log in at the Meta Business Suite website.

To make it easy and simple, here are the steps to follow:

Step 1: Head over to the Meta Business Suite website. Here, you’ll link your Instagram Business Account. It’s a straightforward process – just follow the prompts on the site.

Step 2: Once you’re in the Business Suite, look for the “Creator Marketplace” section. The exact location might change as they update the site, but it’s typically found under a menu or tab.

Step 3: Now, it’s time to find creators who match what you’re looking for. You can search for creators by their audience’s demographics, what they’re interested in, and how engaged their followers are. This helps you find creators who are just right for your brand.

Step 4: Take a good look at each creator’s portfolio. This is where they showcase their past work. It gives you a feel for their style and the quality of their content. Make sure it aligns with what you envision for your brand.


 The Instagram Creator Marketplace represents a significant opportunity for UK businesses looking to enhance their digital marketing strategies. 

This innovative platform streamlines the process of connecting with influencers and creators, making it simpler to find the right partnerships that align with brand goals and values. 

By setting clear objectives, utilising the marketplace’s advanced filters, prioritising engagement over sheer follower count, crafting detailed project briefs, and focusing on building genuine relationships, businesses can leverage the Instagram Creator Marketplace to its fullest potential. 

Whether aiming to increase brand awareness, drive sales, or engage with new audiences, this tool offers a practical and efficient solution to navigate the complex digital landscape. 

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