HOW TO WORK ONCE AND GET PAID OVER AND OVER AGAIN WITH A SUCCESSFUL ‘EVERGREEN MARKETING SYSTEM’
(EVEN IF YOU’VE NEVER SOLD YOUR PRODUCT EVERGREEN BEFORE.)
How would you like to spend 3 hours with a world-leading Evergreen Marketing Strategist who's become the go-to guy for successful 7 and 8 Figure Entrepreneurs wanting to 'crack the Evergreen code'.
Now before your BS detector goes off, I want to make something really clear here. This is not a quick fix solution and as you’d quite rightly expect - Nor is this a regular old sales funnel with the word Evergreen slapped on to it pretending it's something new.
What I share with you will fundamentally change the way you think about business and marketing. But you already know that. You’re here because you are smart. You are ready to scale and simplify your business to take a significant step closer to achieving your goals and dreams - and you want to do this in the quickest and simplest way possible (and preferably without having to do more launches!).
Well, that’s what we’ll discuss today …
Before we talk about your business. I want to share with you my motivation to help others create a life of true freedom. On Wednesday, 7th December 2016 I came to the logical conclusion to end my life.
Due to a business venture in financial services collapsing and my self worth being through the floor, I wrote a pros and cons list to staying alive and figured, I was better off dead.
Look, if you know me, you know I'm not one for a sob story - to even mention this feels strange for me. But, just imagine for a second, your sense of self worth being so low, your contribution to your community, heck even your family and kids being so insignificant you woke up one day and thought “Yep, today’s the day I end the pain”.
That was me.
But hitting rock bottom in my day job (whilst I was self employed and has been for several years I was working under the umbrella of someone else's company) meant my plan B had to become my plan A.
There really was nothing else for me. After a deep heart to heart with my wife, I realised I had to stop suppressing my true desires in life and go ‘all in’ on building my own business.
After making that decision (having been scared to fully back myself for years because of the risk of failure and frankly just not believing in myself enough), in the last 5 years since then, I’ve managed to get to the level where –
- Earned enough money to be able to fully retire from a successful 10 year career in financial services
- I travelled around the world non-stop for 11 months with my wife and 3 children
- Launched my first coaching business, The VIP Life, in 2017. In just 3 years, we helped over 120,000 clients, across 74 countries and generated multi 7 figures in revenue digitally.
- Spoke on stage at some of the biggest online marketing events in the world in Las Vegas, Dallas and London.
- Helped clients generate hundreds of millions in additional sales revenue (The number is now so big we’ve stopped keeping count).
- Over 19,000 people have completed my premium training courses and coaching programs.
- I hosted some of the biggest Virtual Summits in the world, with guest speakers, such as; Brian Tracey, Jack Canfield, Phil Jones and Dan Meredith
- And best of all, I get to pick and choose my work, my hours, who I work with, travel frequently, and never stress over money.
I’ve got to be honest, I still feel a little embarrassed writing down all of the things my wife and I have achieved. Feels a bit like we are showing off.
But I say this not to impress you, but to impress upon you just how life-changing having the right business model can be. Because I am just an ordinary guy. If I can do this, so can you.
But, there’s a problem …
MOST PEOPLE ARE STUCK WORKING HARD EXCHANGING THEIR TIME FOR MONEY (EVEN THE SMART ONES)
I remember being at a big marketing convention in early 2016.
Before I had even really got started, I was ready to quit. I even wrote in my diary:
“I’ve been at this weeks. How long is this gonna take to work out?
It just feels relentless. I keep pushing and pushing trying to do my very best but it just doesn’t work. Why is this so hard!
I am go grateful for the training events and motivational videos on Youtube to help me keep my faith. If it wasn’t for them I would have given up. I seem so close, yet so far away. I keep seeing success stories, so I know it's possible but it is like there is some secret that I am not understanding. Or maybe I just don’t have ‘it’ and I am not good enough. Perhaps I should get a real job.
These people on stage are great, but they’re not like me. I have 3 kids and a wife and another business. If I was single, and had all this extra free time, I could do what they’ve done. I want so much for my wife and kids to see me succeed at this. I want to allow my wife to stop doing makeup jobs at the weekends. I know she loves it, but to see her come back so tired and stressed, knowing she is missing out on family time with the kids makes me feel so angry and frustrated.
Between our kids, our jobs and our side business, we hardly have any time for each other at all. If I could just create a shift and figure this out, everything would change for me.
On most day’s I doubt myself and whether I’m ever able to make this work. There’s part of me that knows deep, deep down I can figure this out and make it work. I’ll be able to live like the leaders in our company and I’ll be able to help so many. I want to help other people so bad it makes me want to cry.
But I can’t even make it a success for me and my family right now, let alone anyone else.”
These were the exact words I wrote in my diary in 2016. This might surprise you to hear –
I know what it’s like to want to succeed so badly, to believe in what you’re doing.. Only to be falling flat on your face at every turn.
See, I was naturally good at entrepreneurship (or so I thought). I’d worked in sales for several years, had somewhat the ‘gift of gab’ and didn’t mind facing rejection.
Trouble was, I couldn’t get in to any kind of rhythm.
Every month I could find 2 or 3 clients but as fast as people signed up, the others were quitting …
People all around me were having success so I started to worry I wasn’t good enough. Perhaps I just don’t have the time, skills and patience.
I could see the potential but I wanted to earn money right now. Earning £10,000 a month in 3-5 years times just seemed so far away.
I see this all the time now:
People desperate to succeed, who struggle to get (and keep) customers.
And those who have no clear plan how to market or sell whatsoever, and so tend to rely on old school tactics like copy and paste messaging, giving value in groups, going live every day with almost zero results.
It's no wonder most entrepreneurs end up broke, deflated and eventually quit because they just cannot see how to make a success of their business.
Here’s the thing. (And what I tell my clients.)
Most entrepreneurs are going about business all wrong.
But, rather than simply tell you that the old way of business is broken, I’d rather tell you why. To present my case, and show you exactly why, no matter how much you study, practice and soak up, working long hours every day, is destined to fail.
Myth #1: Fortune Is In The Follow Up
For years, every sales trainer on the planet has said "Fortune is in the follow up". And it makes sense. The more you follow up with someone, the greater likelihood of converting that person in to a sale.
Historical sales training says that 7 to 12 follow ups are required to generate a sale. But this is as out of date as dial up internet. A recent study by Google analytics say it can be as many as 26 exposures to a product / service before someone makes a buying decision.
But let's dig a little deeper to see if this approach actually works.
In 2020, we hosted a marketing study with 2,232 entrepreneurs taking part. The results shocked us.
We found that 98% of people do not and will not follow up more than 3 times with a potential customer. The most common reason why give was - business owners now wanting to "bother" their customers. That's a real problem.
But, let's for a minute just pretend that we live in a perfect world and you do in fact follow up, 7 to 12 times, with every customer. On average, this would mean spending 2.5 hours with every customer, before they even buy from you. Let's say, conservatively you closed 50% of those sales and the rest of your day was spent actually doing the "day job".
You would be generating 10-15 customers a month. Which is pretty good if you're selling cars maybe, or houses. But a £7 ebook or £49 digital course? Meh, not so much.
And what about if you wanted to scale? It would be almost impossible because of the time needed to generate more sales.
So, how about using social media to build an audience - that could work...
Myth #2: Build an audience on social media
Back in 2017, I was one of the world's leading social media coaches. There was nothing I did not know when it came to Facebook and Instagram. In fact, I was recognised on a handful of occasions as being in the "top 5 social media coaches" in the world. Which is mad!
In fact, from just one FB group I generated over £500,000 in sales in just one single year. It's fair to say, I rode the wave of the biggest trend at that time.
But then the algorithm changed which meant less of my group members saw my content. And then it changed again, and again, and again. Until hardly anyone saw my content.
And so, it meant that me, my clients and pretty much everyone using social media got stuck on the social media "hamster wheel". Needing to put more and more time in to just maintain the status quo. even worse, you are putting your business completely in the hands of the social media Gods. An algorithm change, or worse, an account being disabled or hacked could kill your business overnight.
Knowing that risk and having to spend so much time on social media, meant this model was no longer sustainable.
And putting business to one side, OMG, there is more to life then just being on bloody social media all day. Studies have shown the hugely negative impact social media can have on us.
And do you really want to be pointing to stuff on TikTok still in 20 years time, or would you like a plan that allows you to make your money, enjoy your life and have an exit strategy in the future?
Well, the best way to do that is to automate your business, right?
Well, let's take a look at that.
Myth #3: Build an email list
In late 2020, we opened a Digital Media & Marketing Agency to help build Sales and Marketing systems for our clients. So many people were asking for our help, it seemed like an obvious thing to do.
As we spoke to more people about the help they needed - what we discovered shocked us.
Over an 8 month period, we had 967 potential clients complete a simple quiz. One of the questions asked was "Do you have an email automation that lasts longer than 7 days?".
98% of people answered no.
We discovered, everyone was so busy jumping on the next big marketing trend and promoting the next big thing they simply forgot the basics of business.
Email marketing has a return on investment (ROI) of $42 for every $1 spent. Email marketing makes money. For every $1 you spend on email marketing, you can expect an average return of $42. That's a higher return than you can expect from any other form of marketing - digital or otherwise.
And over 70% of that revenue is generated by automated email campaigns, not manual.
Did you know, that over 80% of sales occur between 30 and 60 days? Less than 20% occurs in the first 7 days.
But the bigger problem for you, 98% of the market is competing for that slim 20% of your industries total revenue and 2% of the market are enjoying a huge 80% share.
Most people are using email as an extension of their social media. In many cases, they're just re-purposing their social content in to email content or vice versa.
And as you will have gathered, that's nothing better than 'luck marketing'.
And the funny thing is, both ways are hard work. It's not like you're choosing easier option, simply a smarter one.
And with organic social media requiring more of your time and ad costs increasing, you need to get more "bang for your buck". Which means maximising the potential of every lead that comes in to your business.
So what if you could create your own system so that you could have more success? Not only is it possible, we are showing our Easy Peasy clients how to.
In fact, let me tell you how to escape the social media 'hamster wheel' –
THE MAGIC OF SIMPLIFYING AND SCALING YOUR BUSINESS THE EASY PEASY WAY
Picture this:
You wake up in the morning, and immediately feel excited.
You bound downstairs, put the kettle on, and fire up your laptop.
You check your email, and clock up the new sales that have come in overnight.
Immediately, there’s this sense of calm, mixed with pride, because you know your mortgage, your bills, and all your expenses are paid this month, and, even if you did no more work, you’d still have more than enough to top up the holiday fund, and do fun stuff with the kids.
You head to your email inbox, and see all the messages from potential customers.
After going through them, and politely declining those who’s ‘vibe’ you don’t like, you send off a quick response.
“Sounds good.
I’m free on Thursday morning at 11am.
Once you’re signed up I will introduce you to the team and show you how to get started”
Hitting send, you smile, knowing they’ll definitely be good with it, and that’s another customer you can add to your ever-growing list, bringing you money on autopilot, every single month.
That’s the reality of building a business the Easy Peasy way.
I myself haven’t had to cold message a new customer for almost 6 years, because I started working this way.
Which is what lead me to this:
A 3 HOUR STRATEGY CALL WITH WORLD RENOWNED COACH DANNY CLARKE TO IMPLEMENT THE 90 DAY LAUNCH LOOP IN TO YOUR BUSINESS
This is the only marketing model out there, designed to help business owners scale their efforts by leveraging growth loop systems. Chances are, if you're here, reading this - you've been around in business, for a little while. You know your product and service works. Even better, people want what you have to offer. You're just struggling to make it happen and are now ready to scale your efforts, to work less, earn more, and live your dream lifestyle.
This 3 hour strategy call with help you –
• Even if you suck at selling
• Even if you’re a natural introvert (like me)
• Even if you suck at complicated tech
• Even if you like to be spontaneous and hate systems
• Even if you love being on social media all day
• And in a way that’s 100% ethical, straightforward, and even fun.
You’ll become a master of evergreen sales and marketing, and learn a skill that has the potential to transform the results of your businesses, and pay you handsomely for doing so.
It’s a live coaching session on Zoom, offering you direct access to ,y little black book of marketing secrets. With immediate access to my Business in a Box programme, I've designed this offer to take you from a 'coulda, woulda, shoulda' type, to the top of your industry, living a life of total locational, time, and financial freedom.
AFTER THE CALL YOU WILL:
Know exactly how to scale your business online via evergreen marketing, so you never struggle to earn more, work less and generate online customer sales.
• Be able to sell on auto-pilot, in a way that’s fun, humorous, and laid back, so you don’t have to suffer the embarrassment of customers being in ‘witness protection’, and instead, get a – “Sounds good, when can I start” – time after time.
• Have a full-time business (or even a side hustle,) that brings in as much as £10,000+ per month, working from your laptop, from your favourite coffee shop, your home office, or even some swanky beach bar, or posh hotel lobby.
• Give the best possible life to your family, treat your friends, and even be able to financially look after loved ones and parents, should they need it.
• Travel wherever and whenever you like. Provided you have a laptop and a WiFi connection, you’re open for business.
• Connect with a growing group of freedom-seeking entrepreneurs, and be a part of our thriving community.
It truly is a 'next level solution’ and no stone is left unturned.
This really is all you need to go from just someone who hopes to be successful to making it a reality with the help of evergreen marketing and Launch Loops®.
HOW MUCH DOES THIS COST?
Right about now, you may well be wondering how much does a 3 hour strategy call with Danny Clarke cost and what's included.
Well, let me ask you a question …
WOULD A SUCCESSFUL LIFESTYLE, WHERE YOU HAVE TOTAL FREEDOM, AND THE ABILITY TO EARN £30,000+ PER MONTH ON AUTO-PILOT
BE WORTH INVESTING £25,000?
Of course it would. That's a no brainer, right? Our private clients pay this when we build out their entire sales and marketing system - like what we're about to teach you to do. What would it be worth to have a skill you know will never leave you struggling for business?
How about the ability to confidently sell, so you have true financial freedom, and get paid multiple times for every sale you do?
Or even just a nice little ‘side hustle’ that pays you more than most folks earn in a year.
I’ll be honest, for me, the money is almost secondary to the freedom and lifestyle you get when you can build a successful online business, and know exactly where to find (and how to attract) the people who happily buy your products and join your team
I’m sure you’d agree that’d be worth a lot. But this needs to be a no-brainer decision for you. Something priced so well, you don't even question the investment level, you just have to take action.
And here’s the good news –
You can book your 3 hour strategy session today for just £499 now.
That’s roughly £1.36 per day, spread over the next year.
To put it another way –
You have zero excuses to not join.
And the bottom line is – Your investment is less than you can earn selling just a few of your products.
When you put it like that, it should be clear to see how, with the right attitude and the right mindset, anyone who’s truly committed to the freedom-led lifestyle can get into profit on their initial investment, rather quickly.
More than that though, think about the kind of lifestyle this provides.
The freedom to travel …
The removal of financial stress …
The pride and excitement of picking and choosing your work, and getting amazing results for ‘big hitters’ in various industries …
The way friends and family see you, now you’re the one with the cool job, who treats their family, and who gets to work for themselves, on their own terms. Who never has to answer to a boss, drive to an office, and can earn thousands from their bed, in their underwear, if they want to.
It’s cliche to say, but it’s hard to put a price on that.
FAQs
We're happy to discuss this with you. For details, reach out to Danny directly via email danny@easypeasybusiness.com
Yes and no. It costs money to maintain and grow a business. Whilst there are no more charges by Danny or his company, there may be recommendations for software which has an additional cost.
However, there are free options available for all software recommendations.
When you register for the session, you'll get instant access to our incredible Business Network with Founder Member privileges, which includes bite-sized training videos and pre-built funnels and websites. Everything is easy peasy to follow, and actionable.
Before the session, we host a 10 minute prep call to get clear on your goals for the session and then we provide you with our Session checklist to ensure you bring all necessary content and information to the session to ensure the time together is maximised.