Adding your creativity to make your email look professional and visually appealing is a piece of cake!
But making your email stand out from the competition is a tough nut to crack!
“Email doesn’t have to be packed with designs and graphic content!”
Well, that’s right!
But what’s important is that your email reflects your brand and serves its purpose.
So, these tips will help you strategize your email design and help you decide which tool to use.
#1 Know the objective of your email.
Stephen Covey, the renowned author, famously expressed, “Begin with the end of mind.”
When designing an email template, it is essential to clearly understand the objective you want to achieve with your email.
Knowing the purpose of your email allows you to tailor your design to convey your message and engage your recipients effectively.
Hey, you are not sending a random email here!
Your email has its purpose.
So, aligning your design with your objective is crucial whether you aim to inform, promote, or build a relationship.
From the layout to the visuals, ensure that every element supports your objective and guides your audience toward the desired outcome.
By keeping the objective of your email at the forefront of your design process, you can create a compelling and impactful email template that achieves its intended purpose.
And most importantly…
It will save you time!
#2 Customize your template design with your brand theme.
You aim to stand out and invite your audience to read your email!
When designing your email template, remember to make it uniquely yours by customizing it with your brand’s theme.
Your email is like a canvas where you can showcase your brand’s personality, style, and values.
So, play with colors, fonts, and images that truly represent your brand identity.
When every element in your template aligns with your brand, it creates a cohesive and inviting experience for your recipients.
It’s like giving your brand a friendly and recognizable face, which helps build a strong presence and fosters trust.
Just like wearing a flashy outfit that perfectly represents your unique style and quirks!
#3 Highlight important information
Have you ever wondered why most of the school buses are painted in that distinctive shade of yellow? And why do we often come across signs written in red?
These questions may seem like a no-brainer, so I won’t bother explaining the answer in great detail.
However, we can tell you that the underlying reason behind both is simply to “emphasise” them.
It’s all about making them stand out and catch our attention effectively!
So, when you’re in the creative zone of designing an email, don’t forget to give a little extra love to the important information.
Just like a neon sign in a bustling city, you want to ensure that your message’s essential details grab immediate attention.
Whether it’s a limited-time offer, a crucial announcement, or a must-read headline, highlight it in a way that practically screams, “Hey, look at me!”
Consider using bold fonts, vibrant colors, or eye-catching graphics to make those key points pop.
By putting a spotlight on the essential information, you steer your recipients’ attention and ensure they catch all the exciting details!
#4 Keep it simple and organized!
Trust me; nobody wants to navigate through a digital labyrinth just to find your hidden message.
So, let’s ditch the visual chaos and embrace a clean layout that won’t make your readers want to run for the hills.
When it comes to designing email templates, maintaining simplicity and organization is a crucial aspect that should not be taken lightly.
An overly complex and disorganized design can hinder the effectiveness of your message and create confusion for recipients.
By adopting a clean and well-structured layout, you provide a seamless and intuitive experience for your readers.
Organizing your content in a logical and coherent manner ensures that readers can easily follow the flow of information and comprehend your message effortlessly.
#5 Don’t be afraid to add pictures!
Images are processed by the human brain at a staggering speed that is 60,000 times faster than the processing of text. Furthermore, an overwhelming majority of the transmitted to the brain, approximately 90 percent, is in the form of visual stimuli.
It is safe to say that our eyes are more attracted to images than text.
Images are crucial for successful email marketing for several reasons.
- Enhances visual appeal, captures attention, and increases engagement.
- Conveys emotions, showcases products, and tells a story effectively.
- Provides visual context, aiding comprehension of the written content.
- Acts as powerful calls to action, boosting desired actions and conversion rates.
By leveraging information and the impact of visuals, email marketers can create memorable campaigns that boost brand awareness and drive business growth.
#6 Make sure the email design is mobile-friendly.
When it comes to designing your emails, don’t forget the golden rule.
Make them mobile-friendly!
Trust me, you don’t want your carefully crafted masterpieces to look like abstract art pieces on tiny screens.
We’re talking about emails, not a modern art exhibition!
With a significant portion of email recipients accessing their messages on mobile devices, neglecting mobile optimization can lead to a subpar user experience and missed opportunities.
By prioritizing mobile-friendly email design, you demonstrate a commitment to delivering your content effectively and professionally, fostering stronger connections with your audience.
So, take the time to fine-tune your designs for mobile devices, and watch as your engagement and conversions soar across the ever-expanding mobile landscape.
#7 Choose the right tool.
Of course, you want to make a perfect email design template!
The choice of the appropriate email marketing tool can be a game-changer.
With numerous options available in the market, it’s important to choose a tool that fits your specific needs and skill level.
Consider factors like user-friendliness, customization options, and compatibility with your preferred email service provider.
Software like Easy Peasy Funnels has a built-in email template builder.
This remarkable tool simplifies the process of crafting outstanding email templates.
It’s dead simple to use, even if you’re not a tech whizz!
With its drag-and-drop interface, you can design beautiful emails in no time without any coding skills required.
They offer a wide range of excellent templates for you to choose from.
Absolutely! You are free to personalize them according to your brand’s unique style.
Fancy adding text, images, buttons, or social media icons?
No bother! Just drag and drop them wherever you fancy.
Finding a tool that offers a balance of functionality and ease of use can streamline your workflow and help you bring your creative vision to life.
Also, the reason why you are creating templates is because you want to save time!
So, feel free to do your research, test those tools, and find the one that brings a spark to your creativity and a smile to your face.
#8 Make your call to action prominent.
Ellie Mirman, VP of Marketing at Toast, shared an insightful statistic: Emails featuring just one call-to-action experienced a remarkable 371% increase in clicks and an impressive 1617% surge in sales.
One element you simply can’t afford to overlook is making your call to action (CTA) shine.
The CTA acts as the guiding beacon, urging readers to engage and respond to your message.
To give it the prominence it deserves, strategically position the CTA in a visually captivating spot within your email.
Consider placing it near the email’s outset to catch immediate attention or at the email’s conclusion, following a persuasive spiel.
To enhance its visibility, employ contrasting hues, persuasive language, and concise wording that’s both clear and inviting.
By making your call to action pop, you foster a sense of urgency and nudge your readers towards the desired action, increasing the odds of conversion and achieving your email marketing objectives.
#9 Don’t forget to test your email.
Before you hit that “send” button to a massive number of recipients, it’s essential to put your email template through some testing.
Why? Well, testing ensures that all the images, graphics, and links included in your email actually work as intended.
Nobody wants to encounter broken links or wonky images!
Additionally, this gives you the opportunity to review your written content once more, catching any sneaky spelling or grammar errors that may have slipped through the cracks.
By taking the time to test your email, you’re showing that you care about providing a smooth and visually appealing experience for your readers.
Where to find a tool that makes email template creation fast and easy?
It’s a no-brainer question.
You can find it anywhere on the Internet.
But since you are already here. We will give you direct access to this amazing tool called Easy Peasy Funnels.
It’s a kind of tool where you can easily create your email template.
