Email blast marketing has become a vital and effective strategy for coaches who want to stand out in a crowded industry and establish a connection with their target audience.
According to 59% of marketers, email generates leads twice as well as sponsored social media ads.
This is one of the reason why coaches are leveraging email blast marketing to improve their acquisition
Are you prepared to take advantage of email blast marketing’s full potential?
What is an email blast marketing?
An email blast, often known as an e-blast, is essentially a bulk email sent to numerous recipients at once.
This is often a promotional offer or any other email that a company sends to its subscribers regarding marketing.
The history of email blasting is almost as old as emails themselves.
The main objective of an email blast is to reach as many people as possible with a single email message creating a broad impact and not needing to follow up.
Why must you utilise email blasting?
Once you have a strong subscriber base, e-blasting email deliverability and open rates are naturally high.
Compared to other marketing channels, this results in lower costs and higher conversions.
The best part is that it’s simple to evaluate these indicators and determine whether your emails are successful.
Another perk that’s sometimes disregarded is how easy it is to send emails via blasting.
You can simply input the addresses from the gathered contact list and press the send button. Easy Peasy!
E-blasts are therefore ideal for all types of businesses, big or small, with extensive marketing automation systems in place.
How is email blasting done?
Step 1: Know and Understand the audience
You need to know who you are sending your emails to.
The people you are sending an email blast to will determine what content is appropriate.
Right! You must send your email to the right audience.
However, how can you get the right email list?
To grow your email list for your email blast, start by adding sign-up forms on your website, inviting visitors to receive updates.
Also, you can create a lead magnet. It is helpful content like e-book or webinars that people can access by sharing their email addresses.
You can also give a go at what other business owners are up to. Connect with your audience on social media, and encourage them to sign up for newsletters.
Just remember, always respect privacy laws, ask for consent, and provide an easy way for recipients to unsubscribe.
Following these practices ensures compliance and builds a genuine, engaged audience for your email campaigns.
Step 2: Choose an email blast service provider
You should make sure that your email enters your recipients’ inbox and isn’t bounced or sent to the spam bin.
The right email marketing platform can offer the resources and tools required for reaching the target audience and, more crucially, for monitoring and evaluating the outcomes.
What will make your email blast successful is measuring its effectiveness.
Using the right email marketing tool that allows you to access some essential metrics, such conversion rates, open rates, unsubscribes, and spam complaints, should be provided by your email marketing program.
Step 3: Personalise your email content
Start with a compelling but short subject line.
Don’t be afraid to use creativity in your material; nobody enjoys reading boring text.
The email will stand out if it uses captivating language, detailed descriptions, and a conversational tone.
But you must be careful because there’s a thin line between being unique and sounding like a purely business-oriented email.
In this instance, it’s better to be more direct and factual, especially when it comes to email subject lines, as this is what recipients see right away.
Creative writing is excellent and the images grab the viewer’s attention more.
So, why not use them as your winning combo to increase your open rates?
Also, make sure that your content is both entertaining and valuable to read.
Your communication’s effectiveness can be greatly increased by concentrating on creating excellent email content.
Step 4: Use a clear CTA (call-to- action)
Well done if you were able to persuade the receiver to read one of your promotional emails.
But this is just the beginning.
After you’ve had their attention, what are you expecting them to do?
Truth be told, all of your preparation and work will be in vain if there isn’t a strong call to action (CTA).
The action you want the recipient to perform will determine how your CTAs are written.
So, don’t forget to utilize captivating and action-oriented language that piques readers’ interest.
6 Tips To Improve Your Email Blast Marketing
Tip 1: Segment your Email List
Sadly, an e-blast is still frequently thought of as just sending out information “blasted” into the world without any sort of plan, which often leads to poor results.
Ever thought about why most of the emails you get are usually promotions or newsletters about the stuff you’ve checked out lately?
Right! These business owners have used a marketing software that allows them to segment the common interest of their target audiences helping them to send the appropriate email to the right audiences.
If the content of your email doesn’t align with the interests of your recipients, it’s likely that they may not find it engaging or relevant.
In such cases, people may be less inclined to open, read, or respond to your emails.
So, it’s important to understand your audience and tailor your messages to their preferences to maintain their interest.
Failing to do so could result in a lack of attention or, in some cases, recipients unsubscribing from future emails.
For emphasis…
To enhance email effectiveness, it’s advisable to consider the interests and preferences of your audience to create more personalized and meaningful communication.
Tip 2: Pay attention to the subject line
Create an appropriate subject line that entices the recipient to open the email and clearly states what is within.
Subject lines between 30 and 50 characters are considered the most effective because they strike a balance between being concise and providing enough information.
In this sweet spot, the subject line is short enough to capture attention quickly and encourages recipients to read further.
Longer subject lines may get cut off on some devices, leading to a loss of crucial information, while shorter ones might not convey the message effectively.
The 30-50 character range allows for a clear and compelling message, increasing the chances of recipients opening the email.
It’s like a brief and intriguing sneak peek that entices without overwhelming, making it easier for people to understand the email’s purpose at a glance.
Additionally, use caution when using capital letters and stay away from special characters.
Tip 3: Keep things short and simple
Keeping emails short and simple is crucial for effective communication because people often have limited time and attention.
Long and complex messages can be overwhelming, leading to important information being overlooked.
To ensure your email blast is clear and easily understood, use concise sentences and straightforward language.
Avoid unnecessary jargon or overly formal language.
Write in a way that matches your audience’s understanding and show them why your content is valuable. This will help more people open and respond positively to your message.
Tip 4: Provide valuable information
It’s important to offer helpful information in your email blast marketing because it makes your message more valuable to the people receiving it.
When you provide useful content, it gives your audience a reason to read and engage with your email.
To do this effectively, focus on sharing information that is relevant and interesting to your recipients.
Think about what they might find beneficial or enjoyable, and tailor your content to meet their needs or interests.
This way, your email blast becomes more than just a message – it becomes a valuable resource that encourages positive responses and interactions.
Tip 5: Make sure your email is mobile device optimized
Worldwide, 47% of consumers use a mobile application for checking their email.
Right, many people use their phones or tablets to check emails, so if your email isn’t mobile-friendly, they might have trouble reading it or clicking on links.
So, it’s important to ensure that your email blast looks good and works well on mobile devices.
Making your email mobile device optimized means that it will be easier for your recipients to view and engage with your message, improving their overall experience.
This can increase the chances of your email being read and having a positive impact.
Tip 6: Use the right email marketing software
Unlike traditional approaches that often involve sending generic emails to a large audience, Easy Peasy Funnels’s email blast feature emphasizes personalized and targeted campaigns.
This is particularly beneficial for business owners as it allows them to create segmented lists based on demographics, interests, and purchase history.
The dynamic content feature enables the inclusion of individual names and relevant information using merge tags, ensuring that emails are tailored to each recipient.
Business owners can also take advantage of automated email sequences and A/B testing to engage customers based on their actions and preferences.
Easy Peasy Funnels’s email blast feature, now with the revolutionary Conversion Metrics, is a step ahead of traditional email methods.
With the newly introduced Conversion Metrics in our email campaign analytics, users can now better understand how their email campaigns perform by tracking the money they make directly on our platform.
That’s absolutely perfect!
This groundbreaking feature helps business owners see how much money each email campaign brings in, making it easier to decide what works best for boosting sales.
Additionally, the Flexible Attribution Window feature lets users customize the time they want to analyze.
By default, it’s set to 5 days, showing how campaigns affect customer decisions in this timeframe.
Users can also extend this window up to 60 days for more flexibility.
This improvement gives business owners more control to fine-tune their email marketing strategies and make their campaigns work even better.
