Are you intrigued by the step-by-step process of guiding potential customers from awareness to conversion?
Do you possess a marketing funnel but find it’s not performing as you’d like?
In this blog, you will grasp the significance of the marketing funnel.
Furthermore, you will gain insights into using the Marketing Funnel for your business.
What is a Marketing Funnel?
At the outset of the journey, you’ll find plenty of eager customers, but as they progress, the numbers start to decrease, just like a filter funnel.
Imagine possessing a roadmap detailing your potential customers’ journey toward becoming loyal fans of your brand.
The Marketing Funnel is a brilliant marketing strategy that has been in use since the 1900s.
It provides entrepreneurs with clarity while monitoring customers’ journey.
Indeed!
It can assist you in strategically designing your marketing and enhancing your acquisition.
This process is as straightforward as it gets, illustrating the path your potential customers take as they familiarise themselves with your products or services.
You might hear it referred to as a conversion funnel—a powerful tool that helps turn curious visitors into devoted customers.
How about the sales funnel?
It is essential to note that there is a slight distinction between the sales funnel and the marketing funnel.
While both of them focus on the customers’ journey to the point of conversion.
The sales funnel centres on achieving more purchases of products or services.
On the other hand, the marketing funnel places greater emphasis on building reputation and brand recognition.
What are the Stages of Marketing Funnel?
The stages of the marketing funnel vary depending on the industry in which it is applied.
B2B and B2C may feature distinct stages, depending on your desired path for customers.
This clever concept, however, adheres to the traditional “AIDA” stages, which stand for Attention, Interest, Desire, and Action.
Some marketing strategists have introduced additional stages to elevate their marketing efforts and achieve even more impressive outcomes.
For you to craft your marketing funnel easily, let’s consider these 3 stages.
•TOFU/Top of the funnel, which concentrates on creating awareness among your potential customers.
•MOFU/Middle of the funnel. At this stage, they will assess if your service is the ideal choice for them.
•BOFU/Bottom of the funnel is the point of conversion, where you will encourage your potential customer to utilise your products and services.
When crafting the three stages of the marketing funnel, it’s essential to consider the level of awareness your target market possesses.
To grasp it swiftly, take these useful points into account:
1. Potential customers must be aware of their problems for the awareness stage (TOFU) to be effective.
To be honest, customers who are unaware of their problems won’t be interested in the services you offer.
So, it is crucial to provide these customers with clarity about their issues and the solutions they will gain from your services.
2. Solution-aware customers are well-informed about their current pain points and their solutions.
In the second stage of the funnel, they are ready to seek help, but they are searching for the best product to address their needs.
Therefore, the focus should be on demonstrating the value of your services for their problems.
The more they perceive the value, the higher the chances of conversion.
3. After understanding the value, social proof is what convinces your customers to convert.
Absolutely!
The “BOFU” stage is the right place to provide case studies, testimonials, and reviews.
4. Free trials always work wonders.
While some entrepreneurs offer free trials as a lead magnet, it is also highly effective to provide free trials to allow customers to discover the value of your services.
We all tend to be skeptical until we try it.
5. Always make your customers feel delighted.
Offer promotions after they have purchased your products to let them know that they are also valued by your business.
Now, with the super easy customer relationship management feature of Easy Peasy Funnels, you can easily automate your post-purchase offers and newsletters via email.
Enhance your marketing campaign by automating your potential customer’s journey with Easy Peasy Funnels.
How Does the Marketing Funnel Work?
As previously mentioned, the marketing funnel illustrates the journey of your potential customers.
The journey begins with creating awareness of your services and progresses to persuade them to take action and make a purchase.
For instance, when your targeted social media ads receive thousands of views, these viewers are considered potential customers.
However, at this stage, not all of them are fully interested; some are merely curious and may decide to investigate further by visiting your website.
A smaller percentage of these intrigued viewers are actively seeking the best solution to their problem and will go deeper into learning more about your services.
However, the process doesn’t end there.
Some potential customers will seek out case studies and testimonials to help them make a decision regarding purchasing your product.
As you can observe, the number of customers gradually decreases as they progress through the journey.
This is why this process is referred to as a funnel – it starts with a larger pool at the top and narrows down towards the bottom.
Why is Marketing Funnel important for your business?
Having a clear and systematic understanding of the customer’s acquisition process gives a genuine advantage.
It enables you to easily identify at which stage of your marketing campaign customers typically pause and which stage requires improvement.
Here are some key points to consider in comprehending the significance of the marketing funnel to your business:
• Marketing funnels assist in mapping out the entire customer journey.
They provide insight into every step, from when people first become aware of your business to when they eventually make a purchase of your services.
• You can customise strategies for each stage, catering to the specific needs of individual customers and delivering tailored services to them.
One-size-fits-all strategies are not sufficient; you must create strategies based on the data you gather.
• The marketing funnel aids in capturing leads and nurturing them through the various stages of the buying process.
• Marketing funnels also help identify potential points where your potential customers might lose interest or stray away.
• With the help of the marketing funnel, you can assess what’s working well and what might require some fine-tuning in your marketing campaign.
How to create a marketing funnel that improves conversion?
A vital aspect of successful marketing funnels is having a dedicated space to effortlessly track your customers’ journey.
Follow the “AIDA” model and consider the key points of “TOFU, MOFU, BOFU” to attain your objectives.
Fortunately, Easy Peasy Funnel comes with built-in analytics and a pipeline dashboard, allowing you to keep track of and assess your marketing campaign.
Apart from its drag-and-drop capabilities, Easy Peasy Funnel prides itself on its user-friendly interface.
This is indeed impressive.
Find out more about Easy Peasy Funnel and begin your marketing campaign.
