Every business needs to know about Facebook advertising strategies.
That’s a fact!
Everyone can run Facebook ads.
That’s simple!
But not all Facebook ads increase your conversion.
Yes, not all ads work.
So how do the Facebook ads work?
What are the best Facebook strategies that can increase your conversion?
In this blog, you will learn the secret of how to tweak your Facebook ads strategies.
If you are a business owner or you are planning to offer your services to the market, Facebook advertisement is for you.
Facebook now has 2.96 billion people who use it every month, and this number is going up by 2% every year.
Facebook is a perfect place where you can showcase your products and services.
Unfortunately, Facebook advertisement is not as easy as it sounds.
However, making things easy and simple is one of our expertise.
If you want to learn more about running ads, check out our latest blog about Google ads and Facebook ads.
What are the four 4 Facebook advertising best practices?
1. Target the “right” audience
It is good to reach a wider audience but just make sure your audiences are the right people who see the value of your offer.
Just imagine pitching your offer to the wrong people.
They might be interested at first but the possibility of converting them to be your customer is very low.
Use Facebook’s extensive targeting options to define your ideal audience based on demographics, interests, behaviours, and even custom audiences.
The more accurately you can pinpoint your audience, the higher the chances of your ads resonating with them.
It’s one of the most important Facebook advertising strategies.
2. Craft “attention-grabber” creatives.
90% of the information that goes to your brain is visual, and your brain is super quick at understanding pictures.
With the advent of social media platforms, marketing experts must adopt new marketing strategies.
That includes utilising the power of images to attract more customers.
Create visually engaging ad creatives with attention-grabbing visuals.
Use high-quality images or videos that align with your brand and message.
Your ad creative should capture the viewer’s interest within the first few seconds and clearly convey the value of your product or service.
3. “Peak hours” posting.
Netizens use their social media accounts for different reasons.
Some read the news or check any updates from their friends.
It’s very important that you are aware of your target market so that you can gather helpful data like why and when they usually open their social media.
In the UK, the best times to post on Facebook are in the early morning, around 8–9 am, and in the afternoon, between 1 pm and 3 pm, when people are taking their lunch break.
What’s the deal of knowing this?
Is this worthy to be considered in Facebook advertising strategies?
Of course!
You can save your time and money by optimizing your ad visibility based on the active hours of your target audience.
4. Use strong CTA and compelling ad copies.
Interesting ad copies capture the attention of your audience and engage them emotionally or intellectually.
They make people want to keep reading or looking at your stuff.
A persuasive CTA and ad copy can significantly boost conversion rates.
If you have a strong CTA and compelling ad copy, you will be able to tell your audience what you want them to do.
Now that you have all the ideas on how to make your Facebook ads more effective, you must be excited to start running your ads.
However, the information that you have just learned is just the basics.
You have more to learn from this blog.
We are not just providing knowledge about Facebook advertising strategies.
We will also help you choose which strategy will work best for your business.
Of course, you can start running ads now, but it’s better for you to learn more about the 5 types of Facebook ads.
What are the 5 types of Facebook ads?
Image Ads
Image ads on Facebook are one of the most straightforward and commonly used ad formats.
They consist of a single static image along with accompanying text and a call-to-action (CTA) button.
The image should be eye-catching, relevant to the ad’s message, and convey the desired emotion or message effectively.
While Facebook has removed the “20% text rule”, you should still consider the Facebook 20% text rule in adding text to your images.
If your ads have too much text, they might be seen as unimportant and get a lower Ad Quality score.
As a result, your ad could end up with a lower Total Value, leading to fewer chances to win auctions and potentially higher costs.
Video Ads
These are a type of advertising format on the Facebook platform that allows businesses and advertisers to promote their products, services, or content through video content.
These ads appear in users’ Facebook feeds, Stories, and other ad placements within the Facebook ecosystem, such as Instagram and Audience Network.
Videos you put on Facebook can be really short, like 15 seconds, or much longer, even up to 2 hours.
But it’s a good idea to keep them short, around 15 seconds or less, because that way, more people are likely to watch the whole thing.
Carousel Ads
Carousel ads on Facebook are a type of advertising format that allows businesses and advertisers to showcase multiple images or videos within a single ad unit.
Users can swipe or click through the different images or videos in the carousel to see more content.
Carousel ads can contain a series of 2 to 10 scrollable cards.
Each card can feature its own image or video, headline, description, and call-to-action (CTA) button.
Carousel ads are interactive, encouraging users to engage with the content by swiping or clicking through the cards.
Slideshow Ads
Slideshow ads are a type of advertising format offered by Facebook and Instagram that allows advertisers to create short video-like ads using a series of images.
These are created using a sequence of images, typically 3 to 10 images.
Slideshow ads are often more cost-effective to produce than traditional video ads.
They require less time, effort, and resources to create since they are based on static images.
They load quickly and are less data-intensive compared to video ads.
Collection Ads
Collection ads are a dynamic and interactive advertising format offered by Facebook and Instagram.
They allow businesses and advertisers to showcase multiple products or items from their catalogue in a single ad unit.
A collection ad typically consists of a cover image or video followed by a grid of product images. Users can click on the ad to view an expanded, full-screen version of the collection.
Collection ads are ideal for showcasing a range of products or variations of a single product, such as different colours or sizes.
Advertisers have flexibility in customizing the layout and order of products within the collection ad.
This allows for creative storytelling and the ability to prioritize certain products.
What are the best Facebook advertising strategies?
Crafting the perfect Facebook advertising strategies for your business needs a lot of consideration.
It is because every business is unique and every business targets different audiences.
But don’t worry about that.
This is the best place for you to know how to craft the best strategy for your Facebook ads.
Yes. We don’t like gatekeeping!
So, here are the tips that you can use for your ads.
1. Make a solid plan!
It isn’t necessary if your plan is monthly or quarterly. You just need to have a clear and solid plan.
Your plan will guide you on which goal would you like to accomplish first.
Are you looking to increase website traffic, generate leads, boost sales, or raise brand awareness?
Well, you can do them together, but concentrating on a single task at a time leads to increased productivity.
2. Attract the right audience.
How to attract the right audience for your business?
Utilise the data that you can get through Facebook insights or Meta business suits.
Build an online audience that matches the traits of the people you want to see your ad.
Narrow down your ad’s audience by looking at things like interests, gender, or location, and use ad targeting to find audiences who are most likely to be interested in what you’re promoting.
3. Craft Ad creatives that match your brand
Being consistent in how you present your brand helps people trust and remember it.
When your adverts look and sound like your brand, it strengthen your brand’s identity and makes your business seem dependable and professional.
When your ads always have the same style, colours, and tone as your brand, it helps customers spot your ads more easily, even when there are lots of other ads around.
Also, when you pick the right colours, headlines, and designs, it can catch the attention of the people you want to reach.
For instance, if you sell kids’ products online, it’s a good idea to make your designs appealing to moms.
4. Create powerful, attention-grabbing ad copy
In a busy social media feed, your advert has to get noticed.
Persuasive ad copy catches the eye of users and entices them to pause scrolling and interact with your content.
Good ad copy effectively explains the worth and advantages of your product or service.
When your ad talks about why your product or service is good and how it can help people, it gets more clicks because it makes sense to the people who see it.
Use strong hooks and make sure that your content is valuable for your audience.
Your main goal is to convert them into a regular customer.
5. Create a “Lookalike” audience.
A “lookalike audience” on Facebook means you can make a special group of people who are a lot like your current customers or a group you choose.
Facebook uses its algorithms and data analysis to identify and target people who share common characteristics, interests, and behaviours with your source audience.
Lookalike audiences are based on a source audience.
If you haven’t already created a source audience like a customer list or website visitors, you may need to create a custom audience first.
To do this, click the “Create Audience” button and select the appropriate source audience type.
What is the best tool that boosts Facebook ad conversion?
Facebook is one of the best marketing platforms that you can utilise for your business.
However, you can maximise its capacity by using a tool that can boost your conversion.
The Facebook Lead Ads integration in Easy Peasy Funnels won’t only keep your cash and time safe.
It will also help you in growing your business.
This feature contains a CRM (Customer Relationship Management) system.
It lets businesses catch and bring in leads produced by Facebook Ads into their CRM system automatically.
This helps your business lead-catching process smoother.
It helps you prevent mistakes when entering data by hand and lets you follow up with leads more effectively.
When Facebook Lead Ads are integrated with a CRM, your businesses can follow and oversee leads through one platform.
This will surely enhance lead quality and boost your conversions.
Easy Peasy Funnels is indeed a one-stop marketing solution.
