Whether you’re an individual aiming for career progression, a small business owner cultivating a local customer base, or a multinational company broadening its global presence, your reputation forms the very foundation of trust, credibility, and achievement. That makes reputation management very important for your business.
In business, Reputation matters more than ever!
Absolutely!
But why you should know more about it?
The answer is simple.
In this competitive world of entrepreneurship, trust is very important.
Enhancing your reputation is not just a choice; it’s a necessity.
This blog is your guide on how to maintain an excellent reputation despite the challenges that your business might encounter.
How to get more positive reviews?
Just continue reading and you will deeply understand reputation management.
What is reputation management?
It is all about looking after and controlling what people think about you or your business.
It’s about making sure that others see you in a good way and dealing with any bad stuff that might affect how they see you.
About 85% of consumers trust online reviews just as much as personal recommendations.
Absolutely!
Maintaining your good reputation is very important for your business.
It can involve things like keeping an eye on online reviews, what’s said about you on social media, and news stories.
It also means talking to people to make sure they have a good impression of you and sorting out any problems if they come up.
The aim of reputation management is to keep a good reputation in the eyes of the public, customers, and others.
What are the two types of reputation management?
1. Proactive Reputation Management.
This method means doing things ahead of time to make and keep a good reputation.
It’s about making yourself look good and trustworthy before any problems show up.
Exactly!
If you want your brand to be known, you have to take necessary actions to increase your brand reputation.
In a study carried out by Deloitte, nearly 90% of over 300 executives in the survey considered reputation to be the most important risk factor for companies.
Some examples of this include making great content, talking with your followers on social media, and asking happy customers to share positive reviews and feedback.
2. Reactive Reputation Management.
Congratulation!
You have successfully built a good brand reputation.
However, suddenly someone gives you a bad review.
How are you going to deal with it?
When negative information or issues that could harm your reputation emerge, reactive reputation management comes into play.
Reactive reputation management involves strategies to address and mitigate the damage caused by negative publicity, reviews, or crises.
So, how to properly do it?
There are a lot of ways to do it but we will tell you the most effective strategy.
- Acknowledge the issue “publicly.”
- Contact them “privately.”
- Make your solution transparent.
- Offer compensation if needed.
This may include responding to negative comments or reviews, conducting damage control, and implementing crisis communication plans to minimize the impact of adverse events.
What are the three pillars of brand reputation management?
1. Monitoring and Listening
This pillar involves actively monitoring and listening to what people are saying about you or your brand online and offline.
It includes tracking mentions on social media, online reviews, news articles, and customer feedback.
Yes!
It’s very important that you always check your social media comments.
More than 15% of the comments that brands receive consist of critiques or attacks on their brand.
So, keep an eye on your social media posts and resolve any negative issues as soon as possible.
By staying informed about what is being said, you can identify potential issues or opportunities to enhance your reputation.
2. Build and maintain a positive reputation.
This pillar focuses on actively building and maintaining a positive reputation.
How are you going to do it?
Follow this quick guide:
- Deliver high-quality products or services,
- providing excellent customer service,
- Engage in ethical and responsible business practices.
Building a strong foundation of trust and goodwill is essential for long-term reputation management.
“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” – Ken Blanchard (Mollie Beck)
3. Responding and Managing.
How you respond to both positive and negative feedback is important.
When negative feedback or a crisis arises, it’s essential to address the issues promptly, transparently, and professionally.
After just one poor customer service experience, 91% of customers are open to changing companies.
Of course!
You don’t wish to lose your customer.
So, you need to prioritize any negative complaints whether it’s big or small.
Also, don’t let the negative feedback affect you emotionally.
Your goal is to maintain your good reputation.
Effective crisis management and communication can help mitigate damage and preserve your reputation.
Additionally, responding to positive feedback and engaging with your audience can further enhance your reputation.
What is the best reputation management tool?
You may have heard about Easy Peasy Funnels as an all-in-one marketing solution.
Did you know it has a fantastic feature for managing your reputation?
Yes!
Easy Peasy Funnels allows you to automatically ask your customers for reviews via email.
By sending review requests to your current customers, Easy Peasy Funnels aims to help you get more positive reviews.
And you know what that means!
Exactly!
Having more good reviews can improve your online reputation and help you earn the trust of your intended audience.
Another great thing about using Easy Peasy Funnels‘ reputation management feature is that you can quickly find and deal with bad reviews.
Responding promptly gives you a chance to address problems, and if the customer isn’t happy with the solution, you can reach out to them right away and you might even be able to change their review.
This way, you can lessen the impact of negative feedback on your business’s reputation.
Furthermore, you can use Easy Peasy Funnels to keep an eye on and respond to reviews on platforms like Google My Business and Facebook.
This feature helps you stay updated on what customers are saying about your business and allows you to reply to their comments or feedback promptly.
The platform also provides detailed information about your Google My Business and Facebook reviews.
This data can offer you valuable insights into your online reputation, including trends in how customers feel, which can assist you in making wise decisions about your business strategy.
You only have a few steps closer to start transforming your business.
Don’t waste another chance.
Click here to learn more about Easy Peasy Funnels.
