In January 2023, 80% of experts had started using the photo and video-sharing app as part of their instagram marketing effort for business.
Showcase your products and services on digital platforms!
Absolutely! Everyone should be aware of what you have to offer them.
But how can you enhance your brand’s online presence and achieve great results?
In this blog, you’ll discover how to make the most of Instagram for your business.
Every day, 500 million people from all over the world use the Instagram app.
This is one of the reasons why the platform provides an opportunity for businesses to connect with their desired audience.
However, you might be wondering, what exactly is Instagram Marketing, and how can it be advantageous for your business.
Keep on reading to find out how you can plan your instagram marketing for business.
What is Instagram Marketing?
Yes, the definition is a no-brainer.
Instagram Marketing for business is the art of using photos and videos on the Instagram platform to promote products, services, or your brand.
However, just like any marketing strategy.
It’s not just about posting pictures.
It involves strategic planning, content creation, and engagement tactics to attract, engage, and convert your audience into loyal customers.
Did you know, that when people see an ad for a brand on Instagram, 50% of them get even more interested in that brand?
Absolutely!
Instagram’s visual nature makes it an ideal platform for showcasing products and services.
Businesses can create eye-catching posts, stories, and reels to captivate their audience.
By using things like hashtags, location tags, and teaming up with influencers or partners, you can get your message to more people who are interested in your offer.
What are the 4C’s of Instagram Marketing?
Traditionally, expert marketers have followed the 3C’s of Instagram Marketing.
However, we have added one principle to make your Instagram marketing work even better.
1. Content
As mentioned earlier, Instagram is a great place to show off what you’re selling using pictures or videos.
The key to doing well on Instagram is having content that’s interesting.
You need good pictures, captions that get people interested, and designs that look nice.
But just making things look good isn’t enough.
You have to make sure your content fits with what your brand is about.
So, create content that looks good and be responsible when you post it.
You know that saying, “What you post can help you or hurt you.”
That’s right. Make sure what you post doesn’t upset anyone.
Now, you might be wondering, what kind of content works best?
Well, pictures are good for getting people interested.
But you should also know that videos can make more people recognize your brand, by 95%!
That’s right.
You can use both, but make sure your content is what your audience likes and shows what your brand is like.
2. Community
Building a strong and engaged community is important.
So, how to build your Instagram community?
Is it through posting and running paid ads?
Well, basically you need to run an ad for your marketing.
That will help you a lot.
BUT
“Posting high-quality content is not enough.”
Of course! You have read this reminder many times.
Why?
For you to build your strong Instagram community,
you need to do these:
- Create a relatable and shareable post.
- Interact with your followers by responding to comments.
- Engage first. Don’t wait for your audience to find you!
Find your right audience and comment on their post.
For emphasis,
Instagram is a two-way street, so don’t just broadcast – engage and listen to your audience.
3. Conversion
Instagram marketing aims to drive conversions.
That’s right!
So, how do you plan to do it?
Here are some important things to remember:
The keywords are “noticeable and accessible.”
- CTA must be noticeable.
- Your website must be accessible and make sure it’s mobile optimized.
- Make your offer (noticeable) prominent.
- Offer FREE resources and make it easy to access.
Of course!
You can utilize the Instagram features too.
Try things like Instagram Shopping or Swipe-Up links in Stories to make it easier for people to take action.
4. Consistency
It is the key to building a loyal following on Instagram.
But what does consistent posting really mean?
Firstly, it refers to the frequency of your post.
Some users post daily, while others post a few times a week.
The most important thing here is that your frequency must be consistent based on the peak hours of your audience.
When you post regularly, you can get 50% more likes and comments on your content.
Secondly, your content must be consistent.
Does it need to have the same colour and style?
Nope!
However, you need to stick to your brand theme and colour palette.
In that way, your post will represent your brand.
How to set up your Instagram for marketing?
Setting up your Instagram is super easy!
Check these simple steps and start your Instagram marketing:
Step 1: Download Instagram
Get the Instagram app on your mobile.
If you’re using an iPhone, find it on the App Store. If you have an Android phone, get it from Google Play.
Step 2: Make a Personal Account
- Open the Instagram app and tap “Create a new account.”
- Follow the steps to enter your email address and phone number.
- Pick a username and password for your Instagram account. Choose a username that’s related to your business name if possible.
- You don’t need to fill in the other profile details right now. You can do that later.
Step 3: Change to a Business Account
- After creating your personal account, go to your Instagram profile by tapping on your profile picture in the bottom right corner.
- In your profile, tap the menu icon in the top right corner (usually represented by three horizontal lines or dots).
- In the menu, choose “Settings.”
- Scroll down to “Account” and tap on “Switch to a professional account.”
- Instagram will ask you to select the type of professional account. Pick “Business.”
- Follow the steps to set up your business account, which may involve linking it to your Facebook Page if you have one.
- Provide your business details, like your business category, contact info, and opening hours.
- Instagram will guide you through the setup, including adding a profile picture (usually your business logo), a bio, and a website link.
What is the tool for your instagram marketing?
If you want to boost your Instagram marketing on the fast track, Easy Peasy Funnels has a useful solution.
Spot on!
It’s the same Easy Peasy Funnels that is known as a one-stop marketing solution.
It has a feature for Instagram that helps you send automated Direct Messages (DMs).
This makes it simpler to reach out to your followers and build relationships with potential customers.
This feature helps you save time while still keeping things personal when you talk to people.
By using Easy Peasy Funnels‘ Instagram feature, you can make your marketing work more efficiently and increase the number of people who become your customers.
It’s a must-have tool for anyone who’s serious about marketing on Instagram.
That’s fantastic!
Plus, it has a social media planner that helps you plan and organize your posting.
If you want to give it a try, you can access Easy Peasy Funnels here.
