Have you ever wondered what it takes to make a good website?
Creating a website is super easy!
That’s right!
In 2023, 71% of businesses possess a website.
But, why do business owners leverage the skills of website experts to build a website for them?
Well, you’re in the right place!
We will help you understand the purpose of a website and how to make one that works for your business.
Also, you will know the basics of a website and why it’s essential.
What is a Website?
At its core, a website is a digital space that comprises a collection of web pages linked together and accessible via the internet.
Each web page contains text, images, videos, or other multimedia elements, and they are typically organized in a hierarchical structure.
Websites are identified by unique domain names, such as www.easypeasybusiness.com.
They serve many purposes, from conveying information to conducting business transactions, entertaining, educating, and more.
The beauty of a website is that it can be as simple as a few pages with your contact details and business information or as complex as a sprawling online store with thousands of products.
Why are Websites Useful?
Websites are incredibly useful for a variety of reasons.
Firstly, they provide a centralized platform for disseminating information.
As a business owner or service provider, you want your target audience to know about your business and understand your brand.
Whether you’re a small business owner looking to showcase your products or an individual sharing your thoughts through a blog, websites offer an efficient means to reach a global audience.
What’s the best part about the website?
It is accessible 24/7, allowing people to access information and make purchases at their convenience.
For businesses, websites enhance marketing and sales efforts by enabling online transactions, expanding customer reach, and collecting valuable data about user behaviour.
Yes, you can collect the data from your target audience passively and use it for your future marketing strategy.
They also facilitate communication through contact forms, chat features, and social media integration.
What are the 3 main types of good websites?
1. Informational Websites
Informational websites serve as the virtual storytellers of the internet.
They are used to share knowledge about a company, organisation, or a specific topic.
Think of them as digital pamphlets that provide essential information, news, or stories.
These websites are excellent for conveying information in a straightforward manner.
They are cost-effective, making them ideal for small businesses or startups with limited budgets.
They require minimal maintenance since the content is relatively stable, making them a low-maintenance option.
Moreover, they help establish credibility and trust, which can be crucial for businesses and organisations.
If you run a small business seeking an online presence, a blog writer sharing thoughts, a non-profit raising awareness, or an educational institution owner offering course details, Informational websites are ideal for you.
2. E-commerce Websites
E-commerce websites are the digital equivalents of bustling shops.
Their primary function is to enable customers to buy a wide range of products and services online.
They are virtual stores.
Right!
Offering you the ability to browse, select, and purchase various goods from the comfort of your home.
These websites are all about selling power.
They are perfect for businesses that want to sell products online, whether it’s clothing, electronics, or digital downloads.
E-commerce sites are open 24/7, allowing customers to shop at any time, day or night.
They offer a global reach, enabling businesses to connect with customers worldwide.
Additionally, they make it easy to manage inventory and keep track of sales, ensuring smooth operations.
Retail businesses wanting to expand their market reach, online stores selling a wide range of products, and anyone offering goods or services for sale can benefit from these websites.
3. Interactive Websites
Interactive websites are like virtual communities where people come together to connect and engage.
Their purpose is to encourage user interaction, collaboration, and sharing.
They’re like digital gathering places, fostering communication and community.
These websites are fantastic for keeping users engaged and coming back for more.
Why?
Because they allow people to interact, share their thoughts, and collaborate on various activities.
Interactive websites offer diverse functions, from hosting forums and social networks to web applications, enhancing user experience.
They are excellent for community building, promoting connections among users and creating vibrant online communities.
What these websites are best for?
They are best for social media platforms where people connect and share, forums discussing specific topics, online communities that encourage engagement, and businesses looking to enhance user interaction and build communities around their products or services.
What are the 7 Steps to Building a Good Website?
Step 1: Planning
It forms the bedrock of a successful website.
“Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” – Abraham Lincoln
This statement shows the importance of planning if you want to have the best result!
The planning stage is where you set the goals, define your target audience, and chart the path.
This step ensures that your website aligns with your objectives!
Step 2: Design
It is all about making your website appealing and user-friendly.
More than half of all website traffic, around 52.2%, comes from mobile phones.
Certainly!
Having websites that perform effectively on mobile devices can offer your business a competitive edge.
Also, well-designed websites will create a positive first impression, enticing visitors to explore further.
It boosts marketing campaign success for agencies, enhances social media content for managers, engages online course participants for consultants, adds professionalism for coaches, and builds brand trust for business owners.
Step 3: Content Creation
Content is the lifeblood of your website.
It keeps visitors engaged and coming back for more.
High-quality content can drive traffic and conversions.
Just a quick reminder.
Make sure that your content is valuable for your target audience.
Valuable content not only captures the audience’s attention and keeps them engaged but also builds trust and credibility, leading to higher levels of brand loyalty.
Moreover, it encourages repeat visits and word-of-mouth marketing, expanding your reach and bringing in new visitors.
Valuable content is also favoured by search engines, resulting in better SEO rankings and increased organic traffic to your website.
Step 4: Development
This phase in website building is where the visual design and plans are transformed into a fully functional and interactive website.
Skilled web developers use coding languages such as HTML, CSS, and JavaScript to bring the design to life.
This step ensures that the website operates seamlessly, is responsive across various devices and browsers, and includes essential features for user engagement.
This is the part where you need to ensure that the features will do what your website needs them to do.
Step 5: Testing
The quality control stage!
That’s right!
The testing stage in website development is a pivotal phase, focusing on thoroughly examining the website’s functionality, performance, and user experience before its launch.
It plays a critical role in identifying and correcting any issues, guaranteeing that the website operates as intended.
This process involves testing features, speed, compatibility, usability, and security to ensure everything works perfectly.
Step 6: Launching
It’s the moment when your website becomes accessible to the public.
It includes a series of crucial steps, including domain and hosting setup, content transfer, final testing, backup creation, DNS configuration, SSL certificate implementation, and the introduction of monitoring tools.
Step 7: Ongoing Maintenance Maintenance
Right!
Launching is not the last step.
You need to make sure that your website works fine all the time.
It is the commitment to keep your website updated, secure, and relevant over time.
Ensuring that your website remains effective is very important.
Why?
Remember, your website is your digital store or office where you can entertain your customers.
Plus, the digital landscape is in a constant state of flux, marked by evolving design trends, emerging technologies, and shifting user preferences.
To stay competitive and continually engage your audience, your website must adapt to these changes.
“A positive user experience is key for a successful website.“
Regular updates improve usability, making it easy for visitors to find information, navigate smoothly, and achieve their goals.
Most importantly, keeping your website well-maintained boosts search engine rankings and makes you more visible to potential visitors on platforms like Google.
What is the Best Tool for Website Design?
When we talk about website design, the choice of the right tool can make all the difference.
Easy Peasy Funnels stands out as a powerful website builder, offering a host of advantages compared to other platforms.
One of the key benefits is its user-friendly interface, making it accessible for both beginners and experienced designers.
This simplicity doesn’t compromise functionality – it’s packed with features to help you create stunning websites effortlessly.
Another standout feature of Easy Peasy Funnels is its seamless integration with other marketing tools and customer relationship management (CRM) systems.
It becomes a one-stop solution for your website needs, marketing campaigns, and client interactions.
Plus, Easy Peasy Funnels offers a range of customizable templates, saving you time and effort in creating a website that aligns with your brand.
Easy Peasy Funnels shares these remarkable advantages.
It is a user-friendly interface and powerful functionality that ensures that anyone, regardless of their web design experience, can create an impressive website.
The seamless integration with marketing tools and CRM systems streamlines your online operations, making it a versatile choice.
Additionally, Easy Peasy Funnels offers a variety of customizable templates, allowing you to craft a website that reflects your brand without the need for extensive coding or design skills.
