Customer-focused content is the solution to your content marketing problem.
But what exactly is it, and how can you create content that speaks directly to your audience?
How can you persuade them to learn more about your products or services?
Do you ever find yourself struggling with your marketing efforts, wondering why your audience isn’t engaging as you hoped?
You put your heart and soul into creating content, but it seems that no one notices it.
That’s frustrating!
We know how it feels.
Yes, it happened to us as well.
So, in this blog, you will learn how to make sure that the content that you create is customer-focused and not just bragging about your products and services.
What is Customer-Focused Content?
According to Deloitte and Touche, companies that prioritize the customer are 60% more profitable than those that do not.
Creating content that truly resonates with your customers is not just about showcasing your product’s features and technical specs.
It’s about addressing their wants and needs.
We often focus on the features of the products or services that we can provide.
We usually forget to emphasize the value that our customers can get from our products or services.
So, how do you convert your wide feature knowledge into benefits that connect with your potential customers?
Remember this, your customers are looking for the perfect solution to their problems.
They don’t have enough time to understand technical jargon; they want to know how your product or service can make their lives better.
For emphasis…
Your customers are looking for products or services that can make their lives better.
If you stick to describing the features of your products and services without highlighting their benefits to your customers, your potential buyers might lose interest.
They’ll wonder why they should care about your product when it doesn’t seem to address their needs.
How to Create Customer-Focused Content?
Let’s explore the distinction between customer-focused content and non-customer-focused content.
Firstly, you need to put yourself in your customer’s shoes.
You must comprehend their goals, problems, questions, and the information they are seeking.
What triggers their needs and desires?
What are their interests, beliefs, and attitudes?
These questions will enable you to gain a deep understanding of your customers and create tailored content that caters to their needs.
If you continue creating content solely based on demographics and market segments, without comprehending the mindset and preferences of your target audience, you may miss the mark.
Your audience desires content that resonates with them on a personal level.
Consider these two advertising copies:
The first copy highlights customer pain points, while the second one focuses on the features of the ergonomic chair.
So, which one do you think is the customer-focused copy?
You are right!
Ad Copy B is the right content to use.
To understand better, have a look at these 2 examples.
You can observe the distinction between these two advertising copies.
You’re spot on!
The second copy is customer-focused.
It talks about the benefits that the customer can get.
If you want to make your content marketing effective, emphasize the pain points that your products and services can address and keep your ad copies straightforward while highlighting the benefits your customers can gain.
How to make customer-focused content creatives?
Crafting customer-focused content creatives is a fundamental aspect of successful marketing.
But, how can you really make it?
Easy peasy!
Design your creatives using the ideas you have learned above.
Again, emphasize the benefits of your product or service, highlighting how it can solve their problems and enhance their lives.
Personalization is key!
Whenever possible, customize your creatives.
Choose visuals that connect with their emotions and preferences.
Above all, don’t forget the importance of a compelling call to action.
Encourage your customers to take the next step with clear and enticing calls to action.
Examine these two images:
If you plan to purchase this product, which content creatives would most likely attract you?
Exactly! You would choose the first image that focuses on the benefits you can obtain.
Why?
Your customers lack the time to understand the technical jargon.
So, make your content simple and easy to understand.
You might now be wondering if visually appealing creatives don’t matter.
Well, your content marketing is not an art exhibition.
What’s important is you ensure that your content aligns with your brand.
Visually creative content will be more effective if you understand the right elements for your content.
Does this apply to email marketing, too?
Absolutely!
You don’t need to change your copywriting style, but you can adopt a customer-focused approach.
Simply implement the tips you’ll learn from this blog and incorporate them into your copywriting style!
5 Tips to make your customer-focused content effective!
Tip #1: Use the customer-centric language.
It’s essential to make your audience feel like the central focus of your content.
Use language that directly addresses them, use words like “you” and “your”.
This approach helps create a sense of personal connection and shows that you genuinely care about their needs and concerns.
Tip #2: Your content must solve your customers’ problems.
Identify the specific challenges your customers encounter and offer practical solutions or guidance.
When your content provides answers to their pain points, it becomes more relevant and engaging.
Tip #3: Know your customers’ needs and preferences.
Take the time to understand their interests, beliefs, and attitudes.
By tailoring your content to align with what matters most to them, you’re more likely to capture their attention and build a stronger connection.
Tip #4: Consider your customers’ opinions.
Integrate their feedback into your content creation process.
Utilize surveys, reviews, and testimonials to gain insights into their thoughts and experiences.
By doing this, you can ensure that your content remains in tune with their desires and expectations.
Tip #5: Post content that adds real value to your customers’ lives.
This could come in various forms, such as informative articles, how-to guides, or entertaining stories.
The key is to make sure that, after engaging with your content, customers feel like they’ve gained something, whether it’s knowledge, inspiration, or entertainment.
How to boost your content marketing with a One-stop marketing tool?
Now that you have knowledge of how to create customer-focused content, it’s time for you to enhance your marketing with a one-stop marketing tool.
Easy Peasy Funnels offers features that can significantly elevate your content marketing efforts.
This platform allows you to set up and automate marketing campaigns, such as sending emails.
Plus, it has a built-in social media planner.
You can schedule and plan your content marketing effectively.
Absolutely! It allows you to share your content with your audience at precisely the right moment.
What’s the best deal?
You can integrate your Google My Business, Facebook, Instagram and LinkedIn accounts.
Right! It enables you to gather vital contact information from potential customers, enabling you to tailor your content to various audience segments.
You can utilise it to manage your customer information and interactions, making it easier to create content that caters to their desires.
With its email tools, social media planner, and comprehensive analytics, it’s an excellent way to enhance the effectiveness of your content strategy.
Looking for an easy and simple platform to manage your marketing campaigns?
Easy Peasy Funnels offers a user-friendly interface that can help you save both money and time.
If you’re eager to learn more about it, click here.
